While I barely got any compliments for the article that I pitched, quite a few people complimented me on the work that we do at Ahrefs and the quality of the content that we publish:
And that is how we got the majority of our links—from our fans.
I didn’t even need to work on a “compelling pitch” to persuade these people that my article was awesome and deserving of a link. They’d seen our content before and loved it. So they immediately trusted that the article I pitched was just as good.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
In other words, our strong brand and reputation seemed to have more influence on peoples’ decisions to place a link to my article than the quality of the article itself.
But what is a “strong brand” if not a consistent output of high-quality work that people enjoy? Ahrefs’ content team has been publishing top-notch content for quite a few years on our blog and YouTube channel. Slowly but surely, we were able to reach tens of millions of people and instill the idea that “Ahrefs’ content = quality content”—which now clearly works to our advantage.
So if you create a truly outstanding piece of content and people ignore your outreach emails, keep creating more awesome stuff and promoting it to more people. “Rome wasn’t built in a day, but they were laying bricks every hour.”
But no matter how big and reputable your brand gets, there will always be people who haven’t heard of you or who just don’t care.
Here’s how to deal with them.