The ultimate goal of marketers hasn't changed, as it is to identify their target audience and find ways to convert them into repeat customers. It essentially comes Telephone Number List down to creating the right content for the right audience at the right time. Keeping up to date on the latest trends in the market is also a focus, and Games as a Service (GaaS) should Telephone Number List not only be watched but also learned. Here are four GaaS lessons marketers can use to learn to increase consumer engagement and retention. 1. Microtransactions A microtransaction is just what it Telephone Number List sounds like customer a customer pays a low fee in a quick transaction, usually to unlock a new feature, move up to the next level, or purchase virtual items.
While the low fee may not seem profitable, think about how many microtransactions can occur considering the number of players and the time the spends on the gaming platform. For example, the game Fortnite makes much of its revenue from microtransactions, allowing them to keep the game free to attract more new players. By offering Telephone Number List something for free, consumers gain experience with a game or brand and, in turn, are willing to continue the relationship by making small purchases over and over again. With microtransactions, players purchase Telephone Number List exactly the content they prefer keeping them engaged and loyal to the game.
Microtransactions are a way to monetize a game long after launch and a means of marketing the game well beyond its initial strategy. With them, customers stay Telephone Number List engaged, which means they stay longer. For marketers, finding ways to keep customers engaged by giving them what they want will be a winning strategy. 2. In-Game Advertising is Telephone Number List proving to be a huge success for several brands. Game developers are also benefiting as the ads create another source of revenue beyond in-game purchases and subscriptions. This form Telephone Number List of advertising, however, requires a new way of thinking and an innovative way of presenting the information.