Requiring long lead times before you can hit mailboxes. Automated direct mail makes the process modern and allows you to implement the strategy from your desktop. You can sync your data with a software that will let you take the lead. No more printers, brokers, or post offices to start a killer campaign. 2. MINIMIZE SUBSCRIBER CHURN Postcards are less annoying than an email in your inbox every day. If you can perfectly time a postcard to jumpstart a customer’s subscription or incentivize engagement.
Then you are less likely to impact churn, like how NatureBox saw a negligible churn during their automated direct mail campaign. 3. CREATE ONGOING REVENUE STREAMS When you continuously trigger mail for events along the customer journey, you generate an ongoing source of income for your company. This can keep revenue circulating throughout different times of the month. Like how Fresh City sent postcards with a prolonged expiration date so edeemed the offer over the course of a few months.
Which started a long wave of customer orders. 4. RE-ENGAGE UNSUBSCRIBERS Direct mail campaigns should not be used for massive (and poorly targeted) acquisition plays. If you focus your direct mail budget on retention, then the results can be phenomenal. You can easily anticipate the appropriate time to re-engage customers at the mailbox when you track their purchasing history and analyze their online activity. 5. BUILD TRUST AND LOYALTY Mail has a physical touch point that can.