We are living in the internet generation, popularly known as Generation I. Items of daily use, gifts and priceless products may be purchased at the click of a mouse. The growing market of online shopping, has witnessed positive trends of constant up gradation. Libraries and book houses are a thing of the past and online book stores and e book libraries have been replacing them vociferously.
Book market in India
India is the leading market in Asia and this coveted position is being held for quite some time now. The Indian market size for professional and academic books is estimated at an astonishing 11 million per year. The dense youth population is certainly a contributing factor and every year, 13 lakh students take up academic and professional studies and in turn contribute to the rising market trends. The ever evolving trends in the e world have stimulated book shoppers to opt for the online mode of shopping. Procuring books has become easier with the option of buying books online.
The Growing Popularity of Online Purchase
As per the survey conducted by Master Card worldwide, online shopping has been on the rise, even so with the ongoing economic slowdown. Books are one of the preferred categories to shop online and the trends have witnessed an upsurge in the past year. The extensive and wide ranging collection a shopper has access to, in an online mart; add allure to the world of online shopping. Besides, the availability of the rarest publications makes the option to shop online, worthwhile. Book shops have also witnessed a positive change with lounge facilities and wide spaces between book shelves that are meant especially for bibliophiles that spend a lot of time in choosing books. Yet the easy accessibility, enticing deals and hassle free procurement options have made the online book shopping option the most preferred mode of purchase.
The Advantages of Buying Online
There are several advantages that enhance the book shopping experience and one of them is certainly the option to sit in leisure and choose from a wide and extensive collection. The geographic and time barriers seldom play spoilsport. Reviews, customer complaints, critical comments and much more may be obtained from a reliable online source or the online book store itself before going in for the purchase. The customer reviews make it all the more easy for shoppers to zoom in on the right product.
Steps for Steady Online Marketing
There are many crucial steps that contribute to marketing a book online and one of them is to have a concrete online presence for a specific book. In placing them online it is important to make the book easily available to potential shoppers.
Every buyer would like to know the content of the book through a book preview. Therefore providing few pages as preview would be the ideal means of marketing the book. In addition to this, adding a touch of social media, maintaining blogs and most importantly driving traffic to these sites play a crucial role in optimizing the book portal's online presence. The portal is backed with suitable e-commerce functionality to enable readers to shop for books instantly.
Once the portal is set and enhanced with the key factors mentioned above, book aficionados may sit back and relax and enjoy the pure pleasure of purchasing books online; thereby contributing to the ever growing, ever popular market of online book shopping.
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