Google is becoming more sophisticated and SEO is changing faster than ever, so it's essential that SEO experts stay informed about the phone number list most important ranking factors. Keep in mind that while Google's ranking factors phone number list continue to change, their primary purpose - to serve the user - does not. This is important because even though individual ranking factors change from year to year, any SEO that works to serve the phone number list user will ultimately be rewarded.
Take a look at some of the phone number list latest updates from Google. One update that was devastating for many websites was when Google started penalizing content mills. It wasn't because Google didn't want more content; he just wanted better content that was more authoritative, unique, and ultimately more useful to the phone number list user. Here are the 7 ranking factors that will most effectively move your business forward. As you go through this checklist, take a moment to think about how each ranking factor creates a better phone number list user experience.
And by “cesspool,” he was referring to the phone number list Internet.
I am sure you have noticed that it is very difficult to rank above an article on Forbes or Entrepreneur even if you have a better article which is much more informative and phone number list user friendly. Why? Because they have a stronger brand. Let's break down some ranking factors that Google considers.
Direct website traffic
One way Google can tell if you're a credible brand is by looking at the phone number list amount of direct traffic you're getting to the website. Direct traffic comes from users entering your exact website URL or coming to your site from a bookmark. Direct traffic is important because it has a significant impact on the phone number list top 10 positions on Google. When you look at Google Analytics for your site, direct traffic will look like this.
Somehow direct traffic signals that phone number list users are familiar with your brand and often visit your site to find information, products, services or to log into a member portal. It is an indication phone number list of consumer trust and brand awareness.
Important Note: Direct traffic can be biased
Real direct traffic can be a bit skewed. Google Analytics will flag traffic as 'direct' if it has no data on how a phone number list user arrived at your site (this could be through 'dark social' channels, like email).
Employees accessing the phone number list website using the URL may also skew direct traffic, so exclude employee IP addresses from Google Analytics. This will allow you phone number list to better understand your audience and the number of real users returning to your phone number list site.
Another way Google can tell a no-name website from a branded website is by looking at the number of branded queries. This is what a trademark query for Single Grain looks like. The phone number list more times people type in your business name, the stronger the brand in the eyes of Google. In fact, a study by Moz showed that having a high number of brand queries is even more important than DA or links.
Finally, although Google doesn't actually see social interactions phone number list as a direct ranking factor, it does play into branding and so there is a direct correlation between social sharing and higher rankings. Think of all the credible brands you know and trust. They all have social profiles and social proof across the web, so you should also have an active account phone number list on one of the following social platforms.