Much of the world is unblocked and new normals are being negotiated, but there are still many moving parts to work on. These parts of various sizes and shapes will continue to be reorganized as demand continues to evolve in new ways. Online behavior changes. The landscape of the industry will be reorganized. The relationship between the agency and the client changes. SEO campaigns have new challenges to consider. At the start of the pandemic, if the agency's client may have suspended the campaign or stopped the ongoing acquisition process, the first signs of recovery have appeared and the following issues can be addressed: However, some companies are still cautiously working on new campaigns and don't know what to expect next month.
In this regard, how can an SEO agency unlock ghost mannequin effect service a contract and unsuspend a still-pending campaign from a very different reality? There is no one-size-fits-all answer for this part. However, a series of questions can help you see this situation from a new perspective. In short, it helps clients resolve uncertainty through the right data to solve the problem. Your clients may have a large amount of data to build up, but they need your know-how to get the right lens on what to do now. Let's dive into each question and see how SEO agencies can connect dots. What does your client's business look like now? Looking at their pandemic journey, companies can be categorized according to their operational status as those used by the successful UK SEO agency Found:
Triage : Strengthen cash and operations while focusing on short-term action . Rating : Moved from triage to opportunity search, but on a smaller scale. Pivot : Seeing new regular opportunities, change some of the things they were doing and focus on new products and services. Investment : Clients who are prosperous and focused on continuous growth. Knowing where your company is located at the scale above can help your SEO team decide when to interact with them, how to open a conversation, or whether it's better to "wait and see." One way to design that scale is to assess the health of the client's business. To eliminate seasonal effects,