Where can I buy an engagement ring? How much does an engagement ring cost? What are the different engagement ring settings? How to choose the right engagement ring? Less effective generic content might be "History of Titanium" or "How to Match Your Engagement Ring with Any Outfit". The first topic is completely irrelevant to anyone looking to buy an engagement ring, the second topic will be searched by people who already have an engagement ring (in theory, anyway).
Choosing better content marketing themes becomes easier to measure once you can revolve around the difference between themes that are "nice to have" and those educate potential customers about making informed purchases. Tips for choosing the right content marketing topic every time Now that you know the main goal that each piece of content needs to accomplish (educate your buyers), let's take a look at how to choose a content marketing topic in more depth. Write blog post topics listed in
The Big 5 The Big 5 is a topic that represents the questions buyers focus on and search deeply before making a big buying decision—and when you answer these questions on your website, they play the most important role in lead generation. These topics should form the foundation of your content marketing strategy. Big 5 includes: Pricing and Cost : How Much Does Your Solution Cost? (factors, considerations, definition of value, etc.) Questions : Negatives or questions that buyers ask about your solution.